Email Subscribers Win Back Series Of Emails

Your email list is one of your most valuable assets in your business.

Someone giving you their email address is them telling you they are interested in one of your offers and want to hear how you can offer them a solution to their pain and struggles.

Once they are on your list, you should be following up and emailing them every day or twice a day especially if they are cold traffic.

You need to warm up your subscribers so they get to know your personality, begin to like you and ultimately, trust you.

If they are not getting any value from your emails, they will either unsubscribe or just not open any of your emails.  If you are not willing to engage with your subscribers, then you should be willing to lose them.

If you are spending money on paid traffic to build your list, you want to be sure that the money you are spending monthly to your autoresponder service is for subscribers that are actually opening your emails.

Every 30 days, you should be cleaning your list.

To do this, you would send out a Win Back campaign of 3 emails to all subscribers who have not opened an email in 30 days.

Email #1:

Subject:  Did I offend you? or I hope I didn’t say anything to offend you?

Not everyone is meant to be in my life or on my email list.  I get that. Priorities change.

Just letting you know that I am cleaning my list in three days because I do pay for the number of subscribers on my list and if you are not opening my emails, you probably should have unsubscribed anyways.

Here’s hoping you are reading this because then I won’t be unsubscribing you in 3 days.

Email #2:

Subject:  Are you still alive?

Not sure if you are just too busy to be reading emails.  Just want to know if you are happy to stay on my list?

If you are opening this, you are getting a gift from me directly to your email address.

Email #3:

Subject line: Last Chance or Final Call

Hopefully you are reading this and want to keep receiving emails from me.

If you are opening this, you are getting a gift from me directly to your email address.

Give your subscribers options or rewards for opening your emails.

Go into your settings and see which subscribers have not opened your Win Back campaign series of emails and either delete them or segment them into another list to give away as a bonus or use when you have promotions.

Keep your list clean monthly and provide your subscribers with value.

If you want to know more about email marketing and if done properly, how it can increase your income, leave a comment or send me a private message.

To mutual success,

Renee Rushton




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