Using Solo Ads As A Traffic Strategy

Solo ads are no different than any other paid traffic source.

 

When they are done correctly, they can product amazing results.

It is definitely worth the time it takes to master this skill

First thing to do; however, is get rid of all of your limiting beliefs of what you think about paid on-line marketing.

There is no right strategy for getting traffic.

Once you find the right traffic source; however, building a list becomes simple.

Finding the right traffic source is not hard to do but you must know where to start and the correct interview questions to find a quality vendor. If you are not asking the right questions, you are just giving your money away.

HOW TO FIND A QUALITY VENDOR

First thing to do is join Facebook or Skype solo ad groups that have testimonials.

Here are a couple of FB groups that I use:

1. https://www.facebook.com/groups/salestestimonials/

2. https://www.facebook.com/groups/1422356621363028

Once you are looking at the testimonials, here are the criteria to look for to avoid getting scammed:

1. Make sure the solo ad vendor has an actual sales page with testimonials.

2. Check for a picture or video of the vendor on their sales page and match it to their social media profile.

3. Look at testimonials from a variety of vendors and make sure they are not just other vendors giving fake testimonials.

4. Make sure the testimonials have a 30-50% opt-in rate, 1-2 sales per 500 click solo ad, which is what you would expect from a good vendor.

5. Stay away from vendors that say they have a 80% opt-in rate and 10 sales for 500 clicks – if it sounds too good to be true, it most likely is.

6. Always connect with a vendor personally over FB or Skype.  Never purchase from someone based on their sales page.  Always be building the relationship.

NOW THAT YOU HAVE FOUND A QUALIFIED VENDOR, YOU MUST ASK THE RIGHT QUESTIONS

  • Ask the Vendor when was the last time they sent an offer from your company to their list and make sure it was at least 2-3 weeks prior to avoid their list being unresponsive to your ad.

  • Ask the Vendor if they can use your ad swipe copy (for congruency purposes).  Some may already have the swipe copy if they do many ads for other people in your company and know your capture pages.

  • Ask for 85% TTT (Top Tier Traffic) meaning the 5 five English speaking countries – USA, Canada, UK, Australia and NZ.

  • Ask the Vendor what is the time delay that it will take to provide the clicks or how long it will take to fulfill on your order.  For any packages under 1,000 clicks, they should be able to provide them to you within 72 hours.

  • Ask the Vendor about pricing per click and then negotiate and ask for 20% under what they are asking for.  Never pay more than .70 per Top Tier click.

Decide what your monthly solo ad budget will be

(decide what you can afford) and stay consistent every month in placing ads and driving traffic.  This consistency will build your list month after month.

Start testing your qualified vendors on a small scale (normally 100 clicks) and once you see lead conversions and get sales, start to scale up (by 100 clicks each order) with that vendor but also continue the interview process to build your vendor bank.

Once you have traffic coming into your autoresponder, start emailing your list twice a day to build the relationship and rapport with these people.  You want them to get to know you and you want to start to brand yourself as an authority person and trusted advisor in the marketplace.

If you are only driving traffic and not following up by email, the people on your list will go somewhere else to find a product or solution that will help them solve a problem.

Now that you know how to interview quality vendors, go out and start testing the market.

Much Success.

Renee Rushton

 

P.S. Check out the system I am using to generate leads daily. Click here.

P.P.S.  Connect with me for a free consultation.

P.P.S.S. Let’s Stay Connected:

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https://www.facebook.com/ReneeRushtonMarketing/

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http://www.youtube.com/c/ReneeRushton55

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https://www.instagram.com/renee.rushton

 

 

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